In Defense Of Martha
When we look back on this time in our lives - what will we say?
Will we say we stood for something? Will we say we did something great - or was this time in our lives just a brief 'interruption'?
Those of you who are fellow copy writers out there know that words have enormous power and I find it intriguing that Martha Stewart and her army of PR specialists is now referring to her near-fraudulent stock trade, public trial, subsequent conviction, 5-month incarceration, and home confinement as an 'interruption' or so she says to USA Today feature editor, Ann Oldenburg (link).
Ex-squeage-me? An interruption, Martha? I don't care how many PR advisors you have - the ankle bracelet is not even off yet and your opening volley towards image resurrection is to pretend that the last 18 months you were completley ambivilent?
I love Martha, I really do...I truly believe she got a bad rap. I loved her choice to run full throttle into the mouth of the beast once convicted. She could have stayed out of jail, fought sentencing - but the shrewd PR she decided on was right out of the "Best of..." Novel for long-term marketing success. Ever since she entered that prison, she has had total control of her public perception. She did the smart thing and it worked - last I checked share of Martha Stewart Omnimedia were up 12%!
Do what works for ya, Martha! Don't say you haven't learned anything from this experience - your poll numbers are better than most un-convicted politicians right now - don't "stay the course" - just go back to being your usual, humble self.
Will we say we stood for something? Will we say we did something great - or was this time in our lives just a brief 'interruption'?
Those of you who are fellow copy writers out there know that words have enormous power and I find it intriguing that Martha Stewart and her army of PR specialists is now referring to her near-fraudulent stock trade, public trial, subsequent conviction, 5-month incarceration, and home confinement as an 'interruption' or so she says to USA Today feature editor, Ann Oldenburg (link).
Ex-squeage-me? An interruption, Martha? I don't care how many PR advisors you have - the ankle bracelet is not even off yet and your opening volley towards image resurrection is to pretend that the last 18 months you were completley ambivilent?
I love Martha, I really do...I truly believe she got a bad rap. I loved her choice to run full throttle into the mouth of the beast once convicted. She could have stayed out of jail, fought sentencing - but the shrewd PR she decided on was right out of the "Best of..." Novel for long-term marketing success. Ever since she entered that prison, she has had total control of her public perception. She did the smart thing and it worked - last I checked share of Martha Stewart Omnimedia were up 12%!
Do what works for ya, Martha! Don't say you haven't learned anything from this experience - your poll numbers are better than most un-convicted politicians right now - don't "stay the course" - just go back to being your usual, humble self.
posted by admin at 1:32 PM
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